Short Intro.   Hi! My name is Ariel Dominguez. I am a skilled professional with a focus in Paid Search/Social. I strive for success and am constantly learning new skills to improve myself. 

Where Have I Been?  I recently graduated from The City College of New York with a Bachelor of Arts in Psychology with focus in Consumer Psychology and Market Research. Throughout my professional experience I have held several positions. I have held many leadership positions  ranging from being president of my 200+ club in college to supervising 60+ kids at the best health and fitness center in New Jersey. 

Where Am I Now?  Currently I am developing my skills as a Digital Marketing Apprentice at a non-profit called CO*OP which trains skilled individuals into the field of digital marketing. Here, I am learning all the latest knowledge in Excel, HTML/CSS, Search Engine Optimization, Search Engine Marketing, Paid Social, Google Analytics, Google Adwords and UX Design.

Where Am I Going?  My goal is to use all the skills that I have developed to attain a successful career within the digital marketing field of Paid Search/Social. I aspire to work for or own a creative successful business within the next 10 years. 

3 Strenghts

  • I am creative.
  • I am a leader. 
  • I can adapt to any situation.

1 Learning Target

  • I am working on developing my hard skills i.e. Google Analytics, Adobe Photoshop, Illustrator, Indesign, HTML.  

2 Companies I really admire and Why

Apple is an American multinational technology company from California. They design, develop and sell consumer electronics, computer software, and online services. One of the most famous founders of Apple is Steve Jobs. I admire the user friendly simplicity of each of the products that apple offers. They have amazing customer retention and brand loyalty because of what they offer to users.  



BuzzFeed is a cross-platform, global network for news and entertainment that creates and distributes content for a global audience. They also utilize proprietary technology to continuously test, learn and optimize. They generate 6 billion views each month. I think that their approach to social advertising separates them from other news/entertainment companies because of their focus on data science. They produce an average of 700+ pieces of new content daily. 

Let me tell you about ...

Setting the stage.  Two years ago, in my sophomore year, I was elected President of The Open Alliance. 

The beginning. I had just transferred into The City College of New York from my previous community college and wanted to find a similar club as my previous college. The first day I visited the club room, there was hardly any members and no sense of inclusivity present. I saw the opportunity to run for president and change things for the better.

The middle. I shared my ideas with classmates and existing club members. To better understand the club culture, I did my research as to what people wanted to get out of their club experience. I ran for president and helped recruit friends to also run for e-board positions. 

The End. The club has flourished since I was president. There are over 200+ members now and the environment is very inclusive. The club has also built a bigger campus presence and developed many partnerships with other organizations on campus and off campus. 

Reflection. Being president of this club has taught me a lot about the importance of tackling challenges, being a leader, and achieving goals.