Greetings! My name is Matthew, last name Beer, like the drink. I was born in the great borough of Queens and have lived there my whole life. I consider fruit on pizza to be blasphemy and video games an art form. That's pretty much me in a nut shell. ;-)

Where Have I Been? I graduated in Summer 2015 from Baruch College with a B.A. in Business/Corporate Communications and a minor in Political Science. While I attended Baruch I was heavily involved in student leadership organizations, such as Freshmen Seminar and New Student Orientation. I really enjoyed working with students as they figured out what they wanted to study and what their future career might be. Something that was especially inspiring to me was the strong sense of community among my fellow student leaders. Shortly after graduating I interned at the Greenwich Village Chelsea Chamber of Commerce.  While there, I familiarized myself with CRM software and website building, particularly through the sites Constant Contact and Wix, respectivelyAfterward, I worked a seasonal job in hospitality and tourism at the Top of the Rock Observation Deck at Rockefeller Center. It was an opportunity to make money as I started the next step in pursuing my career, which turned out to be. . .

Where Am I Now? A Digital Marketing Apprentice with COOP NYC! I initially joined COOP as an opportunity to learn more of the competitive skills I needed to break into the digital marketing industry. After a couple days in the program I realize COOP is an opportunity to broaden all my horizons in terms of hard and soft skills. I am gaining invaluable insight into what it takes to be successful in the digital age of job searching, which is not as clear cut as many people may think. Most importantly, I am expanding my professional network with fellow grads and individuals invested in me learning these important skills. I believe that before it's over, COOP will have prepared me to pursue whatever career I choose with real confidence. 

Where Am I Going? 10 years from now I see myself in some sort of a leadership position in either the company I work for or a start-up that I helped, well, start. Said start-up hopefully has something to do with helping the next generation educate themselves and enter the work place. I really want to find that next great need for the masses, which I envision may be a dramatic change in the way that people learn professional skills. COOP, which is pretty much doing that right now, is a great place to get started in this endeavor. Working with fellow students and helping them find the right path to their goals has always filled me with a sense of satisfaction and purpose. I suppose my dream is to replicate that feeling in my future career. 

3 Strenghts

  • I can speak in front of an audience
  • I can see from multiple perspectives
  • I can adapt to the needs of others

1 Learning Target

  • I can learn not to settle for less and strive for more

2 Companies I really admire and Why


Its entirely understandable if you are sick of all the superhero movies out there. The reason for that has to do with the many superhero films that Marvel Studios has released in recent years. What you may not realize is these movies were part of a plan that has been 10 years in the making. Marvel's Cinematic Universe, in which all of its films share continuity with one another, was a long-term plan by President Kevin Feige, who has been developing the Cinematic Universe since before the first Iron Man film. Success in this endeavor was never guaranteed. In fact it was incredibly risky, considering all the things that could go wrong (actors dropping out, movies that might have bombed, etc.). Despite this, Marvel Studios never wavered in its goal. Today its films have made billions, all due to good planning and an ambitious vision.

        Twitch is an online live streaming platform where broadcasters can release and perform their content in real-time with viewer interaction live. I first found out of Twitch several years ago when I wanted to find a hobby that doesn't involve being the viewer but a content creator. Now as a live broadcaster, I consider Twitch as my second hobby, influencing many individuals around the world with my creative content and entertainment.

It's one thing to set ambitious goals and to have a plan to achieve them. It's an entirely different thing when that goal is to colonize Mars. SpaceX wants to turn science fiction into science fact and as a science fiction fan that's something that I think is really cool. Government support for space programs has declined significantly in recent years. The timing for this couldn't be worse considering all the ways space exploration technology can improve society. CEO Elon Musk takes being an entrepreneur to another level and once the populace start paying attention to the advances SpaceX has made, it might "ignite" renewed interest in the science.

Let me tell you about ...

A year and a half ago I was a manager among student leaders for new student orientation. As the manager it was my job to make sure that everyone was doing the jobs they needed to, they were arriving on time and that there was nothing getting in the way of the orientation process.

One particular student leader was very enthusiastic, but had a problem with being late regularly and not giving any sort of a heads up. This was difficult for his fellow student leaders, who were forced to pick up his slack. Despite this, they never seemed to approach him about this problem.

It took sometime before I was made aware of the problem. I brought the issue to my supervisor, who gave me a choice as to whether she should be the one to address the issue or if I would like to. I decided to speak with the leader one-on-one in private. I thought it best for someone in my position, closer to being a peer than a boss, to tackle this issue. I explained that while he was a great student leader, being late and not letting us know ahead of time fair was adversely affecting his colleagues and the orientation process.

The student leader was apologetic and frankly hadn't realized that his tardiness was a problem as no one had brought the issue to his attention. He promised to make more of an effort to arrive on time and to always let someone know if he was running late. I asked him to gather his fellow leaders and apologize to them. The leaders were very supportive and excessive lateness was never an issue again.

An important thing that I learned is sometimes the delivery of an issue is immensely important to solving it.  Also, it is important to create an environment that promotes transparency among colleagues. This encourages them to solve a problem amongst themselves, rather than allowing it to fester and be brought to management. These are valuable lessons that can be applied to many different roles in a business.