Hi! My name is Jenny Fernandez and I am a digital marketing apprentice currently working in the media industry.

I am a recent graduate from the City College of New York. I graduated with a degree in public relations and advertising and a minor in sociology. 

Even though I am new to the advertising world, but I have been working in the hospitality industry for about seven years. My past experiences have taught me the value of interpersonal communication and to always think outside the box. I am constantly seeking to grow as an individual and always aim to strategically solve the task at hand.

I highly value my community, and I try to volunteer whenever I can. My most recent experience was with a program called Reading Empowers where I would read to middle school students and then we would discuss the themes central to the story. I learned the importance of resilience and that with hard work everything is possible.

I am currently working as a junior associate at Mediavest | Spark. I am part of a pilot program where I spend two months with two different accounts and then I get to decide which I’d like to stay with. My first account was with Cox Communications where I got introduced to digital advertising and was tasked with monitoring budgets and creating flowcharts of all live campaigns. My current account is with the local activation team representing Honda and Acura. Both experiences are very different, but I have been learning the ins and outs of the agency life and the demands of this fast-paced industry.

I recently joined COOP, a program where I look forward to be part of a wonderful community, and further my passion and understanding of the digital marketing world. I am curious by nature and a very hard-worker. COOP is the perfect place for me to grow alongside hard working individuals.

In the near future, I want to become more knowledgeable in everything programmatic, as well as the ins and outs of the analytics involving any digital campaign. In 10 years from now I see myself as an established digital marketer. I also see myself much more involved in my community; preferably helping youth organizations.

3 Strenghts

  • I can ...
  • I can ...
  • I can ...

1 Learning Target

  • I want to become certified in Google AdWords. 

2 Companies I really admire and Why


Why do you like this company? What makes them special? Is there a leader at this organization you really admire?

        Twitch is an online live streaming platform where broadcasters can release and perform their content in real-time with viewer interaction live. I first found out of Twitch several years ago when I wanted to find a hobby that doesn't involve being the viewer but a content creator. Now as a live broadcaster, I consider Twitch as my second hobby, influencing many individuals around the world with my creative content and entertainment.

Why do you like this company? What makes them special? Is there a leader at this organization you really admire?

Let me tell you about ...

Setting the stage. When did this happen? What was the organization/college? What was your role? 

The beginning. What was the challenge or situation you were facing?

The middle. What actions did you take? Why did you make those decisions? Be specific!

The End. What were the end results/outcomes?

Reflection. What did you learn? How can this be applied to this and other roles?