Short Intro: My name is Johanna but I like to go by JO. I’m always positive ‘cause I do Hatha Flow. If you don’t know what that is, do some yoga yo! I promise you’ll love it like I love traveling, snapchattling…perhaps some rap battling. Alright alright enough rambling, I’m just trying to be a professional in digital marketing. 

Where Have I Been? In the 3-0-5! I acquired a bachelors degree in Hospitality Management from Florida International University in May 2015. As a proud member of Phi Mu National Fraternity  I was able to be a part of the Niklaus Children's Hospital philanthropy and raise funds and awareness within the community by participating in several fundraising events such as Dance Marathon. 

Where Am I Now? Luckily and happily, back in the concrete jungle where I am pursuing a career in marketing. Fascinated by the ever emerging digital world, I eagerly joined COOP as a digital marketing apprentice and look forward to further expand my skills in marketing as well as my connections within the industry.

Where Am I Going? Around the world...hopefully! I aspire to integrate my passion of travel and food with the marketing industry as a marketing consultant and greatly impact the industry globally. 

3 Strengths

  • Passionate
  • Team-player
  • Adaptable

1 Learning Target

  • Developing skills in digital marketing to further understand social media analytics.  

2 Companies I really admire and Why


Snapchat’s undoubtable and rapid growth is what makes it incredibly admiring. It has gone further than just a social media platform by bringing moments to life in real time. 

Instagram is the first platform to allow brands to promote themselves through an authentic image rather than an “ad” - incorporated almost seamlessly for the viewer while challenging the marketing “norm”.

Let me tell you about my first real job out of college ...

I never imagined working for Discovery Channel. As the only Public Relations and Education Communications coordinator, I was honored to help develop content that would impact less privileged schools in Latin America and U.S Hispanic. Five months into working for the company, my boss needed to take a medical leave and left me in charge of the entire department. Unsure that I would be able to lead our department as acting manager, I was a bit nervous yet excited and eager to learn new skills. I decided to take the task head-on and be as resourceful and proactive as possible. In moments where I faced new challenges I spoke to new departments and