Short Intro.  Howdy, my name is Alejandro Caro but you call me Alex. I'm an adaptable and resourceful aspiring Digital Marketing Professional who's currently working on expanding my skill set in Digital Marketing.

Where Have I Been? I recently graduated from Lehman College in 2015 with a bachelors in Business Administration with a concentration in Marketing. Before that, I attended BMCC and transferred over once I completed my Associates Degree.

Where Am I Now?  Currently, I work at the American Museum of Natural History where I am a Visitor Services Representative. I help market the many wonderful exhibits that we have at AMNH while also providing the best possible customer service. I am also a Digital Marketing Apprentice at COOP NYC where I learn digital marketing skills such as SEO, SEO, Paid Social while also gaining professional skills to help me grow as a person. I see COOP as a launching pad for the extensive career in digital marketing I hope to have. 

Where Am I Going? I plan to become well-versed in SEO and SEM. In the far off future, I hope to be in a leadership position for a large marketing agency where I can help and mentor young up and coming marketers.

3 Strengths

  • I can think creatively to find solutions to challenging problems.
  • I can be highly adaptive to changes.
  • I can be self motivated and a quick learner.

1 Learning Target

  • I can effectively speak more confidently in large groups. 

2 Companies I really admire and Why



As the world most well known video sharing site, YouTube was one of the first ways in which people were able to create their own videos and share it with a community to enjoy. YouTube has grown so big that people can make Careers out of it by just uploading their own personal videos. Youtube has something for everyone whether it's helping you learn how to cook a recipe properly, learning a new skills, or just watching a funny video that has gone viral, YouTube caters to every type of person. The community that has been established on youtube is its greatest strength, they are the driving force that makes youtube such a great place to visit. 

        Twitch is an online live streaming platform where broadcasters can release and perform their content in real-time with viewer interaction live. I first found out of Twitch several years ago when I wanted to find a hobby that doesn't involve being the viewer but a content creator. Now as a live broadcaster, I consider Twitch as my second hobby, influencing many individuals around the world with my creative content and entertainment.

Reddit is the gateway to everything interesting going on online. If something has happened then reddit will have a link within seconds to the content. Reddit is like reading a newspaper that is updated in real time by it's community. Users have the power to vote on what shows up on the front page, so you're almost guaranteed to find something interesting since it was already upvoted by thousand of people before you. You can also personalize it to your particular liking because reddit also has what is also called "subreddits". Users can join these subreddits such as politics, gaming, fitness...etc and just focus on these if they choose to. Reddit remains as the front page of the internet. 

Let me tell you about ...

Setting the stage. About a year ago, at the Museum of Natural History I was selected to lead and train my fellow colleagues on how to use our new system which was being upgraded from a 20 year old system. 

The beginning. The challenge I was mainly facing in this role was training employees on how to use this new system. A lot of them are not very tech savvy so it was difficult for them to grasp this new more complicated system. 

The middle. The best thing I did was mentoring them on a one on one basis. Before, I would have group training but this proved unsuccessful since some of them were getting left behind in the course while others were far ahead. I decided it was best to focus on them individually and give them the attention they needed so that they can rectify any mistakes they make and have a better understanding with this new system. 

The End. Ultimately, everyone learned how to use this new system and they almost never have any more technical problems. This training was very successful because now those that I've trained are training new employees on how to use this new system. 

Reflection. When I look back, what I take from this opportunity that I was given is learning how to approach a problem differently given the situation and learning how to adapt to it. I also learned to have patience when working with a team and try to help those who are struggling a bit more than the others.