Short Intro.  Hello! I'm Simone Cioccari. Born and bred in Brazil, yet a seasoned New York, I'm driven by a sense of adventure to explore new paths, have passion for film, art, and a keen interest in digital marketing. 

Where Have I Been?  I have initiated my professional career in Brazil as a journalist and then embarked in an international journey in the United States where I pursued B.A. in Advertising and Public Relations from City University of New York. 

In my senior year, I have completed an internship in content production at Young and Rubicam. This internship has helped me enhanced my professional skills and confidence to pursue a career in digital advertising. 

Where Am I Now? I'm currently a digital marketing apprentice at CO•OP. I have been learning Google Analytics, Google AdWords, Search Engine Optimization, and Paid Social Advertising. I joined the CO•OP because its a non-profit organization that encourage, inspire, and connect graduates students in a meaningful career. 

Where Am I Going? In a professional capacity, I want to land a job in digital marketing where I'm  keen to apply and developed my skills and continue nurturing my curiosity for the digital world. 

3 Strenghts

  • I can work well in teams and independently 
  • I can learn and teach myself new skills 
  • I can multitask and thrive in very fast past environments 

1 Learning Target

  • I can definitely work in my verbal confidence to share and more often my ideas.  

2 Companies I really admire and Why

Who does not love Google? Google is my virtual friend, it's my lifestyle. He probably knows more about me than I wanted to share. However, I can't picture my millennium life without Google products. My smartphone is a Google operating system. It organizes and simplifies any of my daily task without a getting into a lot of apps. Google is a pleasant gift from the technology.

        Twitch is an online live streaming platform where broadcasters can release and perform their content in real-time with viewer interaction live. I first found out of Twitch several years ago when I wanted to find a hobby that doesn't involve being the viewer but a content creator. Now as a live broadcaster, I consider Twitch as my second hobby, influencing many individuals around the world with my creative content and entertainment.

One of my favorite things to do is watching movies. I believe that Netflix knows how to brand itself. By using social media along with digital innovation, the brand has created a new method of delivering content to its users. This high engagement has helped the brand to personify its values. As the matter fact, Netflix has become a lifestyle style rather than an online streaming platform

Let me tell you about ...

Setting the stage. As an international student, I started my academic path taking English as second language.

The beginning. Right after the english course completion, I pursed minor in TV production where in my senior year, as the capstone project, I directed and wrote a short film story that was considered the best screen play of 2014 among college studies at Mercer County Community College. 

The middle. After finishing my minor in TV production, I transferred to City College of New York where I received my B.A. in Adversing and Public Relations. In parallel to my studies, I was fortunate to have gotten an internship at one of the leading advertising companies, Young and Rubicam in the production department. 

In the production department, I had the opportunity to assist senior producers during commercial shoot as well as helping with production bids and story boards crafting. Additionally, I supported business managers with handling estimate and invoices.   

The End. This journey enabled me to learn how to multitasking and thrive in very fast past environment. 

Reflection. It has helped me to discover what factors unable me from performing at my best. These factors includes lacking boldness and verbal confidence. However, I believe that I will be able to overcome these obstacles with help of my CO*OP colleagues.