Short Intro.  Hello! My name is David Ortiz. I was raised in the South Bronx. You can spot me sporting a backpack and hat in, some where in the Big Apple, on route to my next experience.

Where Have I Been? I am a graduate from the State University Of Oswego with a Bachelor of Science Degree in Marketing with a passionate interest in creativity, illustration and fashion. I strongly believe that creativity is the source of differentiation and therefore, the stem for competitive advantage. 

Where Am I Now? During the day I am a retail sales manager showcasing years of experience in outstanding customer service and store operations.

At night I am a Digital Marketing apprentice at COOP, a nonprofit organization connecting motivated graduates to meaningful careers in digital marketing.

I spend my free time sketching and illustrating, staying creativity-busy. I am also in the process of manufacturing my own hat, my first steps towards launching my own brand. 

Where Am I Going? I have goals of becoming apart of a digital marketing company, helping client brainstorm ideas and launch their brand. Ultimately I have ambitions of launching my own hat brand. Utilizing the skills I attain with my experiences at COOP, along with my own passion for creativity and fashion. 

3 Strenghts

  • I can be very observant, paying close attention to detail.
  • I can be creative, able to think out the box.
  • I can be a real team player with enough motivation for my team and myself.

1 Learning Target

  • I can and will at the end of COOP be able to successfully communicate the importance of digital marketing.

2 Companies I really admire and Why


Nike has always been a marketing powerhouse with a highly sophisticated brand culture that lives and breathes their core values in providing innovation and inspiration to every athlete/person in the world, and they continue to strive for greatness in the behalf of their consumers. 

        Twitch is an online live streaming platform where broadcasters can release and perform their content in real-time with viewer interaction live. I first found out of Twitch several years ago when I wanted to find a hobby that doesn't involve being the viewer but a content creator. Now as a live broadcaster, I consider Twitch as my second hobby, influencing many individuals around the world with my creative content and entertainment.

Twitter is a approachable communication tool that allows individuals and/or companies to reach consumers with short, personal messages. It gives the individual and/or company a unique voice, focusing on driving interactions through on going dialogue, customers satisfaction and customer feedback. 

Let me tell you about ...

Last year, during new years I was sent, along with a GO TEAM to manage an ASICS store opening located in San Juan, Puerto Rico. The company was relatively new and this was its ninth flagship store opening in a less than a year. I was the Operational Manager responsible for all inventory control of merchandise; developing and execution of a stock and sales floor. 

I have been part of flagship store openings but under supervision, this was the first time I was under my own management in charge of the full development of a store. My team and I were responsible for the processing and merchandising of over 1,600 pairs of sneakers and 2,500 pieces of apparel. To make things interesting, the delivery of product was delayed by customs, which left us four days to bring a store to life. I was forced to strategies and developed new receiving practices in order to be quick and efficient with inventory control, make up lost time and at the same time properly coach new hires on product knowledge.

Eventually, my team and I accomplished everything and met the due date for ASICS Flagship Store grand opening in San Juan, Puerto Rico. To this day, the store is one of the top volume and grossing stores in the company with just a little over a year of business underneath their belt.

I learned to always be prepared for the best but be just as ready for the worst. I know understand that things don’t always go as plan, you have to be able to strategies and react according in order to handle the task at hand.