Short Intro. My name is Arielena Pozo. I am a cat enthusiast/communications expert. I'm social media savvy and have a certification in content marketing from Hubspot. 

Where Have I Been? In May 2015, I graduated from Brooklyn College with a B.A in Communications with a focus on Media Studies. I love learning how people interact with media and realized how important that can be for a business. Before graduating, I had the opportunity to be the Communications Intern for the International Emmys. My primary role was monitoring and maintaining social media platforms before and during their award ceremonies. 

Where Am I Now? Today I am a Marketing Intern at Tailored Ink, a boutique writing agency, and a Digital Marketing Apprentice at COOP. 

When I began at Tailored Ink, I took lead in managing their social media platforms. Now my role has extended to finding and reaching potential clients and partners. Over a 2 month period, impression volumes and engagement improved on Twitter, Facebook, and LinkedIn. Twitter impressions improved by 40x and doubled in followers.

I joined COOP to develop hard skills in digital marketing. This apprenticeship requires 200 hours of workshops where I will be developing skills such as SEM, SEO, and Google Analytics. I will obtain several certifications as a digital apprentice. It's exciting to be apart of a network of like-minded digital marketers, and learning skills to pursue a career in digital marketing.

Where Am I Going?  I am passionate about media, art, and digital marketing. This motivates me to become a CMO for a media brand in 12 years. 

3 Strengths

  • I can handle any problem or project through research, organization, and planning.
  • I can learn difficult information quickly, and communicate them clearly to others.
  • I can take initiatives in projects by contributing ideas and positive energy.

1 Learning Target

  • I can pinpoint and perfect small details.

2 Companies I really admire and Why

Etsy is an online marketplace for sellers ranging from hobbyist to professional artist who use the site to either make a living or as a side business. Etsy has empowered artist and entrepreneurs to do what they love and be profitable. There is an artist on Etsy that makes handmade pillows in the shape of whales, Etsy provided her a platform with like-minded individuals that see the value of that product and flock to her online store. Art makes the world a more exciting, creative, interesting place. It is inspirational to see the demand for art and other unique products. 

        Twitch is an online live streaming platform where broadcasters can release and perform their content in real-time with viewer interaction live. I first found out of Twitch several years ago when I wanted to find a hobby that doesn't involve being the viewer but a content creator. Now as a live broadcaster, I consider Twitch as my second hobby, influencing many individuals around the world with my creative content and entertainment.


Tumblr is a micro-blogging platform and social media website. This company allows for a multitude of communities to grow. Everyone has a place at the table from Bronies to serious journalist, who have the power to share their experience. What makes Tumblr special is the level of customization and power it gives its users. It's amazing the level of political activism that occurs on this platform, as well as the creativity that gets pumped out of Tumblr through memes, articles, paintings, etc.

Let me tell you about ...

Setting the stage. My sophomore year of college, I found myself in need of income. I combed through Craigslist and found a pet care company looking for new employees. I got the job, despite the fact that I was terrified of dogs. 

The beginning. After I got over my fear, I found myself in trouble. Often. A lack of communication and a personal fear of asking for help kept me from excelling. I wasn't asking follow up questions when instructions were unclear, or being accountable for my mistakes. I would forget to leave a dog bowl out, or contact a client after a walk.

The middle. Instead of addressing situations and conversations head on, I let them fester. I couldn't retain my clients, and I was nervous on the job. I decided that I needed to communicate everything. I made it my business to be clear with clients and my managers. When I owned up to my mistakes, even things that my clients might not have noticed they trusted and liked me for it. Of course, I also let them know of any progress I've made training their puppies or when their cats were extra adorable. 

The End. I developed great relationships with my co-workers, clients, and manager. I had retained a consistent list of clients, five of which was more than enough for a full-time student. This job was flexible enough to allow me to travel to South Korea for a summer, and graduate on time with some money in my pocket.

Reflection. Working as a pet care provider, I was confronted with my major flaw, communication, and was able to make it my strength. This experience has taught me the value of being accountable for your actions. Everyone makes mistakes, that does not make you a failure. Especially if you grow from those experiences.