Learn Digital Marketing for Free

Locations: All regions

In today’s economy, many college graduates entering the workforce are struggling to find their first full-time job. COOP Careers offers free digital marketing courses and certifications that teach the fundamentals of digital marketing needed to land an entry-level digital marketing job, helping students find roles that make $54K a year. Offered both in-person and online, COOP helps first-gen college grads develop the necessary skills to launch their career. 

Career development programs to land entry-level digital marketing jobs

Our digital marketing training courses are tailored for beginners and offer instruction on core marketing topics, from SEO and paid search to social and paid media. 

Meet Byron and some of our digital marketing alumni and fellows to learn why digital marketing can be such a lucrative career.

If you have questions, please contact our team at recruiting@coopcareers.org.

What is digital marketing?

Digital Marketing, also known as online marketing, utilizes websites, apps, mobile devices, social media, search engines, and other digital platforms to promote and sell products and services.

We see digital ads on our screens and in the news every day. The industry is worth almost $100 billion and boasts tens of thousands of job openings in the United States alone.

Like in our other tracks, the Digital Marketing curriculum is split into "hard" and "soft" skills — because every successful career requires Head, Heart, and Hustle.

This recent report from the World Economic Forum lists digital marketing and strategy specialists fourth on its list of roles with increasing demand.

Launch your career in digital marketing

COOP Careers Fellowship teaches you the fundamentals needed to prepare you for a career in the digital economy, including paid search, paid social, media planning and buying, strategy, and account management. Students also earn industry-leading certifications like Google Ads Certification and Google Measurements Certification, along with the option of other certifications.

COOP prepares you for entry-level digital marketing jobs:

• Assistant Media Planner

• Digital Marketing Account Coordinator

• Paid Search (SEM) Associate/Coordinator

• Paid Social Associate/Coordinator

• SEO Coordinator

• Programmatic Associate/Coordinator

• B2B/B2C Marketing Associate

• Freelance Digital Marketer

Upon completion of the fellowship, alumni gain access to our extensive alumni network and resources. Our staff regularly share job referrals and organize workshops like mock interviews and resume reviews to help alumni on their career journey. Alumni have gone on to land a career in tech at companies such as GroupM, Salesforce, and TikTok!

Digital marketing alumni: career journey

COOP’s Digital Marketing curriculum covers a wide range of topics, from foundational concepts to practical tools and strategies. It includes both theoretical knowledge in SEO, SEM, media planning, paid social as well as hands-on experience through the Small Business + Non-Profit capstone project.

Each digital marketing cohort is paired with a local small business or non-profit organization to provide a set of deliverables—such as a report or presentation—that serves as a tangible work-like experience they can leverage during their career search and highlight during job interviews.

Core program components (200 hours)

Digital marketing alumni testimonial

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