Digital Marketing

Find roles that make $54K a year!

Locations: All COOP regions

If you have questions, please contact our team at recruiting@coopcareers.org.

Meet Byron and some of our Digital Marketing track alumni and students to learn why DM can be such a lucrative career track.


What is Digital Marketing?

Smiling woman excited about opportunities she has with COOP Careers. In our Digital Marketing program learn about paid search, social media strategies, media planning, & more. COOOP curriculum: Hard & soft skills for success - Head, Heart, Hustle.

Digital Marketing, also known as online marketing, are the digital ads on our screens and in the news. The industry is worth almost $100 billion and boasts tens of thousands of job openings in the Unites States alone.

COOP's Digital Marketing training program will prepare you for a career in the digital economy including paid search and social, media planning and buying, strategy and account management.

Like in our other tracks, the Digital Marketing curriculum is split into "hard" and "soft" skills — because every successful career requires Head, Heart, and Hustle.

This recent report from the World Economic Forum lists digital marketing and strategy specialists fourth on its list of roles with increasing demand.


Personalities suited for this track:

  • Creative

  • Adaptive

  • Problem solver

  • Curious

  • Strong communicator

Careers you will be prepared for:

  • Assistant Media Planner/Buyer

  • Content Writer

  • Search Engine Optimization

  • Marketing Specialist

  • Paid Social Media Associate


Crista graduated from college in 2020 and was underemployed until she found the COOP program. Since completing she found a good job in paid social and has gone on to a senior position in the field. All in just three years!

COOP’s Digital Marketing curriculum covers a wide range of topics, from foundational concepts to practical tools and strategies. It includes both theoretical knowledge in SEO, SEM, Media Planning, Paid Social as well as hands-on experience through the Small Business + Non-Profit Capstone Client Project.

Each Digital Marketing cohort is paired with a local Small Business or Non-Profit organization to provide a set of deliverables—such as a report or presentation—that serves as a tangible work-like experience they can leverage during their career search and highlight during job interviews.


Core Program Components (200 hours)


Digital Marketing Testimonial


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