Digital Marketing - Fall 2024 

Hello fellow! Welcome to the COOP Careers Fellowship. The next 16 weeks will be filled with growth and opportunity. We are excited to share this journey with you!

No matter what region you’re in, if Digital Marketing is your track then this is your resource page.

Bookmark it so you can access it easily.

Directly below you will find course details. Locate your specific city to see your program manager's name and email, Zoom link for class that begins August 19, and course syllabus.

Scroll further to find cool tips and upcoming deadlines so you can be super prepared on day 1!

❗ Find Your Class Details

We are here to support you. If you have any questions or need any assistance, please reach out to your program manager.

💻 Class online tools

We use a combination of Slack, Brightspace, and Coursera to complete our work during the semester.

🏙️ For New York City hybrid cohorts ONLY

If you are enrolled in the New York City digital marketing HYBRID cohort, your first in-person class will take place on Tuesday, September 3 at 6:30 p.m. at Civic Hall which is located at 124 E 14th Street.

📅 Syllabus

Your will receive your syllabus through Brightspace the week program starts. It will outline your schedule, objectives, cohort assignments, and more.

📜 Professional certificate requirement
You have complimentary access to Google Digital Marketing and E-commerce Professional Certificate—an impactful learning experience designed to equip you with industry-leading digital marketing skills.

Completing the Google Digital Marketing and E-commerce Professional Certificate is a requirement, but we recognize the challenges of balancing commitments. If you encounter any difficulties, please reach out to your captains or program manager for guidance. We are here to support you every step of the way!

➡️ Resume

COOP prepares you to be career-ready for the Data Analytics industry within 16 weeks.

That's why it's crucial to meet the deadlines we set. The first draft of your "perfectly imperfect" resume submission is due August 21 before 11:59 p.m. You will then collaborate with your captains to gather feedback and work toward a 5/5 on your resume.

☕ Coffee chats

Building connections with mentors is a key component of the COOP Careers Fellowship. We encourage you to set up virtual coffee chats and informational meetings with your program manager, captains, and alumni as soon as you get to know folks.

🕙 Office hours

Associate directors and program managers hold office hours each week. This is a great opportunity to ask questions, seek advice, or simply check in. We encourage you to make the most of this resource! Ask your captain or program manager for the Calendly links after your program starts.

🤞 Code of conduct

COOP’s Partnerships Team will organize non-mandatory workshops, sessions, and networking opportunities outside of your regularly scheduled COOP program hour. You are not required to attend, but you are expected to honor your RSVP. You may be withheld from attending future events if you fail to show up for a registered event.

📌 Another opportunity

Kepler Academy is an eight-week digital marketing externship offering real digital campaign experience with oversight from Kepler’s media experts. It provides guidance and support from staff currently working in the industry.

This semester's Academy runs from September 3 – October 24, 2024. Classes take place Monday - Thursday, 3-5 p.m. ET.

If you're interested in learning more, Kepler will be hosting an info session on Monday, August 19 from 5-6 p.m. ET. Please register for that session here.

Ready to apply? Do it here before the deadline at August 21 at 5 p.m. ET .