Digital Marketing 

Welcome to the COOP Careers Fellowship! The next 16 weeks will be filled with growth and opportunity. We are excited to share this journey with you!

Now’s the time to let everyone know you’re starting the COOP Careers Fellowship soon! Download this graphic and share on your socials. Be sure to tag us!!!

No matter what region you’re in, if Digital Marketing is your track then this is your resource page.

Bookmark it so you can access it easily.

Directly below you will find course details. Locate your specific city to see your program manager's name and email, Zoom link for class that begins February 18, and course syllabus.

Scroll further to find cool tips and upcoming deadlines so you can be super prepared on day 1!

❗ Find your class details

We are here to support you. If you have any questions or need any assistance, please reach out to your program manager.

💻 Class online tools

We will use a combination of Slack (for communication), Brightspace (for learning modules and assignment completion), and Coursera (for certificate completion) throughout the semester.

Assignments and other work will be done both synchronously and asynchronously throughout the semester.

For example, the Coursera certificate is a requirement to complete the fellowship. This work will take place outside of program time so fellows should plan their schedule accordingly.

🏙️ In-person collaboration

NYC cohorts: You will meet in-person once per month with the first gathering taking place in March. The location is in Union Square at Civic Hall located at 124 E 14th Street.

Below are the dates the digital marketing cohorts will be meeting in person in New York City.

Please note dates are subject to change and will be communicated by Program Ops if that needs to happen.

Below is the March in-person date(s) based on program manager. Please plan accordingly.

March 18: Nova
March 19: Julio

The details for April and May will be shared during program (please hold both days on your calendar for now):

April 15th or 16th
May 20th or 21st

Bay Area cohorts: You will meet in-person once per month with the first gathering taking place in March. The location is in San Francisco at Swissnex located at Pier 17, Suite 800.

Below are the dates the Bay Area digital marketing cohorts will be meeting in person in San Francisco.

Please note dates are subject to change and will be communicated by Program Ops if that needs to happen.

March 5
April 2
May 1
May 22

Chicago, LA and Miami cohorts: Completely virtual with optional in-person opportunities for networking events, partnership open houses, and more.

📅 Syllabus

Your syllabus will be available through Brightspace. You can also download below.

📜 Professional certificate requirement
You have complimentary access to Google Digital Marketing and E-commerce Professional Certificate—an impactful learning experience designed to equip you with industry-leading digital marketing skills.

Keep an eye out for an email from Coursera which will give you access to the platform (check your spam if you do not see it). Please set up your account before the start of program on February 18.

Completing the Google Digital Marketing and E-commerce Professional Certificate is a requirement outside of program hours and we recognize the challenges of balancing commitments. If you encounter any difficulties, please reach out to your captains or program manager for guidance. We are here to support you every step of the way!

➡️ Resume

COOP prepares you to be career-ready for the Data Analytics industry within 16 weeks.

That's why it's crucial to meet the deadlines we set. The first draft of your "perfectly imperfect" resume submission are due on the following dates:

Chicago and Miami: February 19th

California: February 21st

NYC: February 24th

You will then collaborate with your captains to gather feedback and work toward a 5/5 on your resume.

☕ Coffee chats

Building connections with mentors is a key component of the COOP Careers Fellowship. We encourage you to set up virtual coffee chats and informational meetings with your program manager, captains, and alumni as soon as you get to know folks.

🕙 Office hours

Associate directors and program managers hold office hours each week. This is a great opportunity to ask questions, seek advice, or simply check in. We encourage you to make the most of this resource! Ask your captain or program manager for the Calendly links after your program starts.

You are expected to attend office hours at least once during the semester.

🤞 Code of conduct

COOP’s Partnerships Team will organize non-mandatory workshops, sessions, and networking opportunities outside of your regularly scheduled COOP program hour. You are not required to attend, but you are expected to honor your RSVP. You may be withheld from attending future events if you fail to show up for a registered event.

📌 Another opportunity

Kepler U, formally known as Kepler Academy, is an immersive virtual training and mentorship program designed to help candidates from historically underrepresented communities to break into the digital marketing industry.

The program participants will get a comprehensive view of the digital marketing landscape, attending trainings designed to teach students about SEM, Social Media Marketing, Digital Analytics and much more. Participants will also build and run live Google Ads campaigns deepening their understanding of concepts through hands-on application.

Additionally, participants will have access to a mentor who will guide them throughout the program, opportunities to connect with industry leaders, and interview training.

To participate in Kepler U, applicants must be based in the United States and actively attend virtual sessions between Mondays - Thursdays: 3 - 5 p.m. ET.

The application deadline is Tuesday, February 25 at 5 p.m. ET and Cohort 9 will run from March 17 - May 8, 2025.