Project Based Learning
COOP Careers Capstone Project
Our program culminates with a group project that serves as a hands-on learning experience for participants to gain real-life work experience.
Digital Marketing cohorts are paired with small to medium-sized businesses or non-profit clients to produce a deliverable—such as report or presentation—catered to their client’s needs.
Through partnerships with small businesses and organizations, we are creating a new channel for entry level talent to gain tech-relevant professional experience.
In the last two years COOP has serviced over 300 small businesses across the nation.
We are currently at capacity for our spring 2024 program. If you wish to participate in future programs, please complete the application linked below.
Spring 2024 key dates:
Applicants will be onboarded on a rolling basis between March and April.
Cohorts will be introduced to clients on April 15.
Clients will meet with their cohorts on May 1 (kick off call), May 13 (mid point check-in) and May 28 (final presentation) all at 7-8:30 p.m. local time via Zoom.
Menu of Services:
Marketing campaign(s): paid advertising campaign across search and/or social platforms (Facebook, Instagram, Google Search)
Media planning: analysis of your current media presence with recommendations to capitalize on opportunities
Financial services: analyze and visualize your company's historical sales data or financial performance for trends, insights and strategy recommendations
Data analytics: analyze and visualize your company’s data sets for trends, insights and strategy recommendations
Social media: bring your business online or optimize your social media presence on Instagram/Facebook (organic or paid)
SEO and UX strategy: custom report with recommendations to bring your business to the top of the search engine results page (SERP) and optimize organic site traffic
Data sets must not include personally identifiable information. Sales data may be anonymized. Examples include transactional, inventory (retail), financials/sales via POS, advertising campaigns, etc.
Client Requirements:
Two or more services based on our menu of services
Business context, platform access and assets (data sets, images, videos, copywriting, etc. ) required for fellows to successfully deliver services
Commitment to attend up to three one hour meetings with their assigned team
Open communication with assigned team members and COOP staff (email, phone, Meet, Zoom)
An existing website is highly encouraged
A paid media budget to run online advertising across search or social platforms
Highly encouraged but not required
COOP Careers does not take a management fee (all costs go to media platforms)
Contact our Program Design Team for more information:
Alex Geyzburg - alex@coopcareers.org - Senior Program Design Manager
Maranatha Croomes - maranatha.croomes@coopcareers.org - Program Coordinator
Chykee Ward - chykee@coopcareers.org - Director of Program Design
Featured Clients
In the last two years COOP Careers has serviced over 300 small businesses across the nation.
